Over quarantine, Heritage seniors Will J., Rylan M. and Daniel H. wanted to use their spare time to create a clothing company called the “Dumb Club.” Through their brand name, they hoped to highlight their relationship as childhood friends, while starting something positive and impactful together. The trio gained traction by doing a “10 Days Until Christmas” challenge on TikTok, gaining thousands of followers.
“We’ve always been interested in doing something like this together and it was really when we realized that it was our senior year and if we were going to do something, we had to do it now. We wanted to take advantage of having this time together as three friends who have known each other for years,” says Will.
They aim to hit one million followers in 2021 and are taking strides to make their clothing sustainable. They also hope to collaborate with larger influencers and further expand their brand.
“I think getting started is the main key, we really didn’t know where we would take this starting out and as time goes on, you start narrowing down where you want to go and you have a clearer vision,” says Rylan.
March 1, they will have new clothing pieces for sale and a percentage of each sale will be donated to different nonprofit organizations.
Happy Little Things HLT
Aiming to spread positivity in the pandemic, Heritage freshman Zoe Chesy created her business: Happy Little Things HLT. She creates and sells a variety of items such as candles, jewelry and soaps. She hopes that everyone has something positive to look forward to when they get home and wants to ensure that.
“The most fun part is being able to connect with the buyers and I really love it because I get to brighten someone’s day who I don’t necessarily know, and in some way, I’m helping them be happy in their everyday lives,” says Zoe.
She believes that although consumers could buy a similar item from a larger manufacturer, supporting a local business will help them appreciate the small things and spread more positivity to others.
“I try to make it relatable and make something consumers would like to buy or something I would like to buy. I want everyone to have something that puts a smile on their face or something to make sure they feel loved and appreciated,” says Zoe.
Grace’s Goods Boutique
As a result of her experience in TSA, Heritage senior Grace P. decided to create her business: “Grace’s Goods Boutique.” She creates and sells boutique items such as clothing and jewelry. Her free time in quarantine led her to teaching herself how to embroider and she found a passion in designing items for others.
“I see a lot of younger people start businesses on TikTok and I thought it was a really cool idea. I really like making stuff and producing stuff so I thought it would be really fun to sell some of my items,” says Grace.
She believes that using Etsy is a good way to start a business and gives prospective sellers a chance to expand from there.
“It’s fun to brainstorm and create packaging. I love the design process and the creative aspect, but you have to make sure you understand all the legal aspects before you start selling items,” says Grace.
Later this semester, she plans on releasing new merchandise.
Despite the pandemic, students invested their creative minds to turn lemons into lemonade.
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