On Friday, November 13, 27 students traveled to the Denver West Sheraton Hotel for the regional DECA conference. DECA, or the Distributive Education Clubs of America, is an organization devoted to teaching kids about business and management, with a special focus on marketing.
“DECA helps students explore future career in business,” says Mrs. Barb Bolen, club sponsor.
Every year the marketing class, lead by Bolen, competes regionally against 600 other students in over 50 events like sports marketing, quick serve, restaurant management, finance, and more. The students must complete a 100 question test, then present two role plays of business situations and how they would handle them to a judge. The students with the highest combined score in their event wins. The students who place regionally then go on to compete for state, which is held in Colorado Springs.
This year seven people qualified for state, more than last year’s five, and more than average.
JD Meltzner and August Bernsten placed 9th in in the Sports and Entertainment team, James Womack earned 4th in Principles of Hospitality, Zoe Witte took 3rd also in Hospitality, Connor Spaulding got 3rd in Food Marketing, Natalie Swartwout won 1st in Accounting Applications, and Emma Rumley won 1st in Principles of Hospitality.
“DECA is really fun,” says Connor Spaulding ‘17, “I’m excited for state.”
This will be Connor’s second year of competing in Food Marketing, and he made it to state last year as well.
“We have a great team this year; I’m excited for the state meet. The students always have a great time,” says Bolen.
DECA is an unusual club because students can only be members if they are currently in a marketing class. Heritage offers two marketing classes, so students can only compete for a maximum of two years. Mrs. Bolen is working to add advanced marketing to the school curriculum so students can continue to participate in DECA.
“It looks great to colleges, and it’s fun,” says Dylan Jackson ‘16.
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