Marketing to new heights

DECA Club, sponsored by Mrs. Barb Bolen, is a group for all students interested in a marketing career. Students get a hands-on experience of working in a functioning store while learning about all the different aspects of marketing. It is a co-curricular club, meaning that all members must be in the marketing class. The DECA students operate and run the store located in the student center, where they sell school supplies and Heritage gear for students.

“DECA is a fun class because you get to experience the work environment before high school is over. You learn how a functioning business works and how to be a part of it. I think it’s a great opportunity for kids to learn the lessons of having a job and gaining experience that could help get a job later on,” says Josh Peil ’14.

Besides running the store, DECA students prepare themselves for state, regional, and national Deca competitions. At these high level competitions, students are put in stressful case studies where they must use their experience and knowledge gained to solve the problem.

“This club is really like a sport. The high level of competition at state, regionals, and nationals creates a fun and competitive environment for students to expand their marketing skills. This club is for students very interested in a marketing and business career, whether its marketing, sales, or promotions any students with a drive to develop will be successful, and it is a very fun class,” says Bolen.

The store is now open in the student center and the students are getting excited for competitions soon to come.

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